A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV. Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.